|
With the development of the economy and the improvement of people's living standards. The desire of the people to travel is getting stronger and stronger. Tourism has become an important pillar of the economic development of Chenzhou, and it is an everlasting “sunrise industry”. Small and medium-sized tourism enterprises have played a major role in the tourism industry, playing a huge role in relieving local employment pressure and solving local employment problems. After investigation and research, from the perspective of the government and the enterprise itself, there are many problems in the development of small and medium-sized tourism enterprises in Chenzhou. The government's policy support is insufficient, the market supervision is lacking, and the company's own innovation ability is not strong. At the same time, the birth of the Internet to develop the ota platform has also had a huge impact on small and medium-sized tourism companies. This thesis aims to analyze the development dilemma of small and medium-sized tourism enterprises in Chenzhou, and propose some development countermeasures and suggestions for small and medium-sized tourism enterprises to get rid of the development dilemma.
|
|