英文稿：Huawei's mobile phone chip supplier firms

Swimyz · 发表于 2009-7-18 01:20:51

Economic Observer reporter Yan Wei Huawei for "cottage phone," the supply of chips? Yes, it is MediaTek in the road. Huawei handset business in the hands of a "chicken" role, but Huawei is now in "cottage phone" market to make money.

Last year, Huawei's mobile phone division has made a response to "cottage phone," the study report, in the report, Huawei cell phone manufacturers also market "cottage phone" was full of praise for that "cottage phone" to achieve a the pursuit of the two major attributes of goods: the price is low, the maximum to meet consumer demand.

This may for it and the "cottage phone" cooperation laid foreshadowing.

Follow the example of MediaTek

If the high Ciphone5th called imitation "Apple iPhone" drive of the cottage, then it can be said that Huawei is through mobile phone firms to make phone chips for the new platform of profits, and its location is also very clear: to provide "low-cost smartphone Entertainment platform. " He is to follow the wave machine in the cottage controversial MediaTek chip provider.

"Smartphone 35 individuals do; three months out of the smart machine; cost-effective, low-input; low-power, highly integrated; multiple wireless standards, wireless integration ... ..." This is the Huawei for its smartphone platform "Hisilicon K3" ad design. Huawei one in the mouth of insiders, the production of a smart phone can also be shortened to a month. According to the introduced, K3 started in 2006 from R & D, mass production now, and there are a few orders for cell phone manufacturers.

According to him, K3 Hisilicon platform, focused on the phones, smart phones and other multimedia solutions, providing a smart phone in addition to all the outside appearance of core technology, Huawei has provided a prototype or even die.

Huawei to Hisilicon pricing K3 in between 40-60 U.S. dollars, is the difference with or without WIFI and GPS function.

This method of ordering products is also very simple, you can access through the switchboard Huawei sales hotline K3, and then there will be channels dedicated person in charge to you a detailed explanation. Huawei above sources told reporters that the biggest Hisilicon K3 platform is characterized by the integrity of the program, the user can choose the reference design includes the EDGE (2.75G) Modem, there is WiFi (wireless Internet protocol), GPS (car navigation) , Bluetooth (Bluetooth), FM (Radio) and CMMB (terrestrial digital broadcasting).

Huawei not only provides a full range of production test program, and even given K3 handset manufacturers a platform based on a typical R & D staffing and a detailed list of the development cycle. For example: 1-2 of hardware engineers need to complete the revision work; the need for 1-2 people in charge of LCD, Camera and keyboard peripherals, such as the replacement; typical development cycle for the February-March volume production.

Hisilicon K3 is selling point in the program: the smart phone market cycle and reduce the prices of both.

Told reporters the industry, in general, the development of smart phones need to go through selection, software introduction, adaptation, and the call-chip integration, the adoption of Microsoft LTK test, software development or differentiation, as well as the appearance of the development of user interface design. "K3 Hisilicon differentiated platform for the software prior to all work done, is left to customers to develop differentiated software, user interface development and design."

More importantly, Hisilicon K3 volume production in the first step, through the cottage to promote their own products platform. At present, a cell phone called the use of Ciphone5th Hisilicon K3 platform, has been in volume production. K3 uses an additional platform Hisilicon NTC T2000 smartphone also surfaced.

Huawei sales staff said that at present, the two companies in the purchase of tens of thousands of Taiwan, it is estimated that shipments in the second quarter was 10 million.

Hisilicon Who?

This reporter has learned that the production sector of the K3 platform called "Shenzhen Huawei Technologies Co., Ltd. Hisilicon", is currently a subsidiary of Huawei, founded in October 2004, its predecessor was founded in 1991, IC Design Center of Huawei .

Hisilicon company is headquartered in Shenzhen, in Beijing, Shanghai, Silicon Valley and Sweden, the United States design division. Hisilicon official website shows that Huawei's wireless network coverage Hisilicon products, fixed network, the field of digital media, such as chips and solutions in the field of digital media, has introduced chip and network monitoring solutions, and video phone chipset solution DVB-chip and chip solutions and IPTV and solutions.

According to Huawei Hisilicon introduced Hisilicon current business is divided into two, one is the production of chips for internal Huawei; one in charge of sales, sales teams have hundreds of people, the production of set-top boxes and mobile phone chipset. Initially, the main products Hisilicon WCDMA baseband chips, in 2006, the company started research and development Hisilicon smartphone platform AP, no longer simply the production function is only called baseband chip.

And this Hisilicon MediaTek transformation and the success of the relationship between very large.

Yulong Gu Yong, vice president of Cool, told reporters: "通俗地讲, baseband chip is responsible for dealing with call processing functions, AP is the multimedia part of the deal, before the United Nations Development Branch, base-band chips and is entirely separate from the AP , and MediaTek to baseband and AP together to unify. "

MediaTek seize a rapid outbreak of low-end multimedia mobile phone market, it launched an integrated multimedia baseband processor chip, to allow mobile phone manufacturers do not have to research all aspects of mobile phone production. Soon, MediaTek's market share exceeds 50 percent, using MediaTek program will not only TCL, Amoi mobile phones such as brand manufacturers, but also in Shanghai Taihe CECW hear this kind of mobile phone design company.

In 2006, Huawei Hisilicon, VIA Technologies, Inc. (Via), Sunplus and the beginning of each core-integration into the field of mobile phone chip maker. Initially, the main products Hisilicon Huawei WCDMA baseband chip is in MediaTek mode handset manufacturers quickly welcomed, the Huawei Hisilicon begin to focus on the development of integrated multimedia features of the chipset K3.

K3 born from the beginning of a clear positioning for the future: "low-cost smartphone platform of entertainment." Hisilicon Huawei plans放号followed the pace of China's 3G. According to insiders Hisilicon Huawei description: "At present, the K3 is mobile EDGE chip products, is expected to start mass production in May of CDMA1x standard chip, the end product will be listed on WCDMA standard."

Huawei concept

In the old rivals ZTE announced that 100 million cell phone off when Huawei is not to your mobile phone ads done in China, a detailed and interesting at the same time on the mountain fastness of the PPT phone widespread network, it is Huawei Marketing research on the results of mobile phone firms.

Even in the domestic equipment manufacturers and foreign suppliers custom phone operators, the mobile phone is not a profitable unit, which is usually used to increase the viscosity and operator tie-ins.

Has always been to produce high-margin electronic components known as Huawei, from time to time in the second half of last year was to sell mobile phone business, but I do not know what the reasons for the final without further action.

Now, why the sudden Huawei to form another cut at this time and not high profit end of the phone business? An analysis of equipment manufacturers who said: "This is Huawei's hands to prepare, first, MediaTek model good profits and strong Chinese demand for mobile phone manufacturing industry; the other is a propaganda role, to show mobile phone R & D strength."

Although Huawei has CiPhone Hisilicon provide full mobile solution, but did not publicize K3 plant products, while promoting the use of a certain section of the South Korean chip manufacturers are between Huawei and what kind of agreement, the reporter failed to get an answer. The NTCT2000 and smart phones, imitation is the HTCTouchVIVA, it printed out the package on the platform is used Hisilicon K3.

英文稿：Huawei's mobile phone chip supplier firms

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